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“
FIFTYSEVEN are in a
class of their own when
it comes to complex
technology storytelling.
Paul Mola

Paul Mola, Roswell Biotech

Founder, President & CEO
Trajectory since launchSince launch|Series A → SemiconBio|$50M+
Case study
Client:
Roswell Biotech
/
Industry:
Biotechnology
/
Services:
17

Please describe your company in a few words.

“We have created the world's first molecular electronics chip to digitize biology”

What were the main objectives and challenges of the project?

“Roswell retained FIFTYSEVEN initially for rebranding including the full build of the Roswell website to coincide with the branding.

The goal was to create a strong brand presence to match the disruptive game-changing nature of Roswell's molecular electronics technology.

The project was challenging as its essence was the merging of two industries, biology, and semiconductors onto the molecular electronics platform technology, which required creative storytelling to pull this off.”

How did you select FIFTYSEVEN and what were the deciding factors?

“Online Search.

  • Great culture fit

  • Quality of past works

  • Company values aligned”

How effective was the workflow between the roswell team and FIFTYSEVEN?

“FIFTYSEVEN primarily used the Figma platform to manage the overall project. Work was assigned and tracked on this common platform which allowed the various team members to provide input in parallel. Also, weekly meetings focus on closing and assigning new tasks for the next week.

FIFTYSEVEN stayed very responsive, and managed deliverables very well, and generally met their delivery times.

FIFTYSEVEN control outcomes by highlighting any changes in the scope and their impact on the timeline, enabling critical decision-making on the fly.”

Can you share any outcomes from the project that demonstrate progress or success?

“The key deliverable included an integrated powerful brand and associated collateral, and a brand-new website – they delivered!”

What did you find most impressive or unique about FIFTYSEVEN?

“Creativity and attention to detail in design and production. FIFTYSEVEN are in a class of their own when it comes to complex technology storytelling.

Their creativity and culture provides for an enjoyable engagement”

Are there any areas for improvement?

“I can't think of any area of improvement at this time.”