“Healthx innovative health technology start-up. We are helping co-create better healthcare models, bringing the best innovations to patients who need them most using the power of artificial intelligence, precision medicine, and biometric technologies.”

What were the main objectives and challenges of the project?

“To successfully develop media to showcase the goals and innovation of the company and to demonstrate this to customers, investors and others. These goals were met and massively exceeded by the FIFTYSEVEN team and we were more than pleased with the end results.”

How did you select FIFTYSEVEN and what were the deciding factors?

“We initially discovered the vendor through the credits for another website they had developed (koniku.com) We then reached out directly following this as well as spoke to a few colleagues familiar with their work. We selected the duo FIFTYSEVEN after a number of conversations due to their innovation and ability to understand and then translate our thoughts into solid A+ outputs.”

How effective was the workflow between the HealthX team and FIFTYSEVEN?

“Greatly! The day to day interaction was with Petar and Marko, a very efficient, responsive and dynamic team who "owned" the project and were able to effectively harness our ideas and translate this into physical design outputs. Petar led on the strategic direction and Marko on crafting this into physical outputs. They were also assisted by a small team of in-house and external colleagues who were able to fill the gaps i.e copywriting etc, when required.”

Can you share any outcomes from the project that demonstrate progress or success?

“Excellent communication and feedback of ideas from the client to the FIFTYSEVEN design team into the design process. I don't think I could have asked for a more responsive team. Even when our team was snowed- they chased and ensure that all the project milestones were achieved in time.

Better than expected feedback from people who have seen the outputs - design, website and pitch deck.”

What did you find most impressive or unique about FIFTYSEVEN?

“As mentioned a few times already, the teams innovativeness and ability to understand and harness our thoughts even though they are not in our field (healthcare) and translate this into a clear visual output for our stakeholders was an amazing process to watch and has given me a very high regard of the creative design process”

Are there any areas for improvement?

“I could not have asked for a better design team! No areas to mention on this project!”