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Not every climate company runs a plant; some move capital. Yova was a Swiss platform, founded in 2017, where people invested directly in companies working on climate change and human rights.
Eighteen months in, Yova asked for a brand of its own, built from the foundation up and carried through the website and its marketing.
Two readers at once, the saver and the sceptic, and one system that had to hold both: restraint where the money is, warmth where the person is. Restraint would come from typography; warmth from photographs of real people, never stock, at the centre of the product. The website would be designed on that system, and so would whatever came after, a poster at a tram stop included.
The photography was the studio's to the last detail: the concept for how it is used on the site, the props, the full shooting list, followed by the company's photographer to the letter. Identity, design system, website design and the out-of-home campaign, in four months.
On the public record: $28M+ raised, per CB Insights. The company continues today as Inyova, on the identity built then: the same symbol, the same aesthetic, the same approach to photography, seven years on.
Dr. Tillmann Lang, Co-Founder and CEO, in his review: “FIFTYSEVEN's level of dedication blew us away.”
