FIFTYSEVEN is an independent digital health branding and healthtech web design studio, remote by design, founded in 2016 and led by Petar Stojakovic, working with founders in Switzerland, the UK and the US. It builds brand identity, websites, 3D and the patient and clinician interfaces for health companies about to be read by people who are not their customers yet. Published digital health work: Enzian Health, a Swiss clinic group that grew from one idea to eight operating clinics, and Happy Ring, now Happy Sleep, a smart ring later cleared by the FDA as a Class II medical device.
TRUSTED BY
Enzian Health
Happy Ring, now Happy Sleep
Every clinic website shows a smiling doctor. Patients want to know which one.
A patient choosing a practice reads the page on a phone, the evening before: a name, a specialty, the years behind them.
A physician deciding where to spend the next decade studies the same page for the colleagues they would join.
The smiling doctor is usually a stock photo. Patients notice; so do physicians.
1.
WHO CHOOSES A HEALTH COMPANY, AND WHAT THEY READ FIRST
A health company is chosen by more than its patients: physicians, clinicians and capital each read the website for something else.
WHAT EACH READER USUALLY FINDS, AND WHAT THEY CAME FOR
READER
WHAT THEY USUALLY FIND
WHAT THEY CAME FOR
A patient looking for a doctor nearby
Names with no titles, and silence on new patients
Each doctor's title and specialty, whether new patients are welcome, and a time to book
A physician choosing where to practise, early in a career or late in one
A job advert that could belong to any employer
The doctors already there, how on-call is shared, and a future beyond the first contract
An investor, or the adviser they send
Logos from unpaid pilots, and a homepage that promises more than the deck
Who pays, what is still running a year later, and figures that match the data room
A clinician, a buying committee or a study sponsor evaluating a device
An accuracy figure with no reference, no population and no limits
What it was measured against, in whom, for which indication, and where the data lands
Whoever is reading, what survives is the specific: the doctor's name, the opening hours, the clearance number behind the claim.
A digital health brief begins with what the company can prove today, and who needs to see it first. That is the conversation to start, and it goes to Petar.
A doctor within walking distance, in rural Switzerland
Enzian Health
Based:Aarau, Switzerland
Field:Primary care
FOCUS
A network of independent local health centres strengthening primary care across rural Switzerland, as the company describes itself.
THE WORK
Enzian started as a plan to take one retiring doctor's practice into a larger, modern setting that young physicians would join.
The brand had four readers before it had a logo: patients in small towns who want a doctor within walking distance, physicians near the end of their careers with a practice to hand on, younger practitioners willing to move to the regions, and the local community deciding whether a new health centre was theirs.
Enzian could not be one more Swiss clinic in a row of them; it had to read as a network of independent, local health centres with one standard. The identity was built to leave the screen, carried into applied interior design, print and the social kit, so a patient who found the practice online walks into the same brand the next morning.
The website runs on Webflow, with a content management system the team edits itself; a clinic changes doctors, hours and locations every week. Enzian came back as its second location was on the way, and for a group page that investors could read.
ON RECORD
Clinics:from one idea to eight fully operational health clinics.Website:from zero to 2,500 monthly active visitors for each location.Funding:bootstrapped.Reported by the client in a post-project feedback session. Company record, separate from the studio's work.
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They also spoke up if they saw things differently.
The clinician dashboard looks like the consumer app.
The data should come first and the brand second, so the screen reads as an instrument, not an app.
A clinical claim goes live in stronger words than its evidence.
Each clinical sentence should stay at the level its validation supports; "cleared" and "approved" are different words at the FDA.
Compliance stays the company's responsibility; the website states what was done and stops there.
4.
Research-grade biomarkers from a ring people keep wearing
Happy Ring, now Happy Sleep
Based:Austin, U.S.A.
Field:Clinical-grade wearables
FOCUS
A "clinical-grade smart ring", in the company's words, for clinical trials and care at home. The ring monitors brain and body biomarkers continuously and is built for long battery life and all-day comfort, so research-grade data arrives in a form people keep wearing. On the same platform, Happy Health now runs Happy Sleep, a home sleep testing service.
THE WORK
The brief arrived through a founder the studio had worked with before: a slight rebrand, and a website a clinical audience would read. The yellow stayed; the typeface is new, and so is the symbol, which keeps one part of the old one.
Three months, in phases: the rebrand, then the website in long-form storytelling with the device in 3D, built for the reader who checks what the ring measures and how it was validated, each with its evidence beside it.
Happy Health came back twice: for the Happy Sleep website, and for the Happy Ring web portal, with a patient side for personal metrics and a clinical side for doctors, sponsors and studies, designed end to end so the engineers had a system to build from, not a set of screens.
ON RECORD
Clearances:FDA 510(k) for the Happy Ring Health Monitoring System as a Class II device (K240236, September 2024) and for the Happy Health Home Sleep Test (K242224, June 2025), per FDA records.Funding:$75M+ raised, per company statements.
Every health brief has a date with a door on it: a clinic opening, a product launch, a study starting, an investor round. The plan runs backwards from that door, and the health gates go in first.
The medical director reads the clinical copy before it is laid out. A device company's regulatory lead reviews every product claim against its cleared labelling. Security wording goes to whoever answers the company's questionnaires.
Before the first sketch, the proposal settles that everything delivered, from the wordmark to the last Figma file, is the company's. Founder time is booked like a consultation, only for the decisions that need it; an opening fills a calendar on its own.
Petar Stojakovic, Founder and Design Director, sits in every meeting with the founder, CEO or CMO, from the first call to the launch. Between those meetings, a senior team assembled for the brief carries the work.
DIGITAL HEALTH SECTORS: WHAT WE HAVE SHIPPED AND WHAT WE TAKE ON
Enzian Health and Happy Ring are the published work: a clinic group, and a device the FDA has since cleared. The five categories below, healthcare software for health systems among them, wait for their first brief here.
What carries over is the habit of writing every claim for the clinician who will, sooner or later, check it.
Published work
Clinic groups and physician networks:Enzian Health
Medical devices, wearables and remote patient monitoring:Happy Ring, now Happy Sleep
Briefs the studio also takes
Telehealth and specialty virtual care
Clinical AI, ambient documentation and physician tools
Mental health and behavioural health platforms
Healthcare software sold to health systems and payers
Healthcare data infrastructure and B2B healthcare web design for the teams that build it
7.
QUESTIONS HEALTH FOUNDERS ASK
What does a digital health branding agency do?
It gives a health company a brand and a website that the people who choose it can trust before they meet it: positioning, brand identity, website, 3D and, where the product needs it, the patient and clinician interfaces. FIFTYSEVEN's published work in the sector is Enzian Health and Happy Ring.
What should a clinic website do that the typical physician website does not?
Recruit as well as reassure.
A patient wants to meet the doctor before the appointment: the name, the narrow specialty, the training and the years in practice, then the location, the hours and a booking route that works on a phone.
A young physician needs to see a modern practice with a future; a senior physician needs one worthy of the reputation and the patients they bring. Without physicians there is no opening, and without an opening there is no revenue.
How do you brand a health company without claims you cannot defend?
By deciding who signs each sentence before it is written: the company's medical or regulatory reviewer for anything clinical, the founder for the promise.
Every clinical sentence then carries its evidence, the validation, the clearance or the intended use. A named doctor, a validated measurement and an opening date do more than any adjective.
Do you design for health systems, payers and enterprise healthcare buyers?
Yes, and the page is plain about it: the published work is a clinic group and a medical device.
Healthcare software sold into health systems and payers brings a different room: a value analysis committee, a clinical champion whose workflow has to change, a security questionnaire and a SOC 2 report before the pilot. What transfers is the method.
Do you build the patient app and the clinician dashboard as well as the website?
Yes, when the product needs it. For Happy Health the studio designed the Happy Ring web portal end to end: a patient side for personal metrics and a clinical side for doctors, sponsors and studies, as one system the company's engineers could build from. Product design is scoped as its own phase.
How long does healthtech web design take?
Three to four months from brief to a launched brand and website; with product design in scope, a little over four. A rebrand and website can run in phases to a launch date, as Happy Ring's did in three months.
A rush toward an opening happens only when the studio has room; it is priced on its own, and it shortens the brand phase without skipping it.
How much does a healthtech website and brand cost?
Digital health branding engagements today land between the mid and the high five figures. The smallest, at $30,000, covers what a new audience reads first: positioning, the core brand identity and a landing page. 3D, film, the product interfaces, the full brand system and the full website extend it, each scoped on its own.
An entry engagement usually runs two to three months. Scope comes before price, and the proposal lists what is excluded. More in the studio FAQ.
FIFTYSEVEN AT A GLANCE
Studio:
FIFTYSEVEN, independent branding and web design studio, remote by design, founded 2016, led by Petar Stojakovic
Digital health work:
Enzian Health, a primary care clinic group; Happy Ring, now Happy Sleep, a smart ring and its web portal
every face on the website belongs to someone who works there.
8.
SOURCES AND PUBLIC RECORDS
Company outcomes and studio deliverables are separate records. The figures describe company trajectories; the studio claims the work, not the causality.
Fabian Müller Co-Founder
