---
title: "Yova, now Inyova: Climate Fintech Branding Brief | FIFTYSEVEN"
url: "https://www.fiftyseven.co/work/yova"
description: "Yova, now Inyova, a Swiss impact investing platform: the brand foundation, identity and design system, the website design, the photography art direction and an out-of-home campaign by FIFTYSEVEN, in four months. The company has raised $28M+, per CB Insights."
---

Yova, now Inyova, a Swiss impact investing platform: the brand foundation, identity and design system, the website design, the photography art direction and an out-of-home campaign by FIFTYSEVEN, in four months. The company has raised $28M+, per CB Insights.

Industry:

- All
- AI
- Architecture
- Automotive
- Biotechnology
- Chartering
- Climate Tech
- Digital Platform
- E-Commerce
- Fintech
- Healthcare
- Holding / VC
- SaaS
- Tech
- Telecommunication
- Wearable

Scroll

# Yova AG

## Visual (13) eloquence.

[N° #Holding / VC #Tech #AI On-Edge U.S.A. Case Brief](https://www.fiftyseven.co/work/on-edge)

[N° #Biotechnology #Healthcare #Tech #AI 1910 AI U.S.A. Case Brief](https://www.fiftyseven.co/work/1910)

[N° #Healthcare #Wearable #Tech #AI Happy Ring U.S.A. Case Brief](https://www.fiftyseven.co/work/happy-ring)

[N° #Climate Tech #Tech DePoly SA Switzerland Case Study](https://www.fiftyseven.co/case/depoly)

[N° #Biotechnology #Healthcare #Tech Roswell Biotech U.S.A. Case Study](https://www.fiftyseven.co/case/roswell-biotech)

[N° #Biotechnology #Healthcare #Tech #AI 1910 Genetics U.S.A. Case Study](https://www.fiftyseven.co/case/1910-genetics)

[N° #Digital Platform #Healthcare Enzian Health Switzerland Case Study](https://www.fiftyseven.co/case/enzian-health)

[N° #Digital Platform #SaaS Kollabo AG Switzerland Case Study](https://www.fiftyseven.co/case/kollabo-ag)

[N° #Climate Tech #Fintech #SaaS Yova AG Switzerland Case Brief](https://www.fiftyseven.co/work/yova)

[N° #Tech #Sensor Technology Tacterion Germany Case Brief](https://www.fiftyseven.co/work/tacterion)

[N° #Biotechnology #Healthcare #Tech Koniku U.S.A. Case Brief](https://www.fiftyseven.co/work/koniku)

[N° #SaaS #AI Risqly IO Canada View Website](https://www.risqly.io/)

[N° #E-Commerce Sensilia/Pernixol France View Website](https://www.sensilia.com/)

## NEXT FRAME( 6 )

More work, still

taking shape.

Open

Yova AG

- Industry: Climate Fintech, Impact Investing
- Country: Switzerland
- Timeline: 4 months
- Service(s): 13
  - Competitive Analysis
  - Creative Direction
  - Art Direction
  - Brand Identity
  - Brand Tone of Voice
  - Brand Application
  - Photography Art Direction
  - Design System
  - Illustration
  - Video & Motion
  - Web UX Design
  - Web UI Design
  - Out-of-Home Campaign
- Sector: [Climate Tech & Cleantech](https://www.fiftyseven.co/industries/climate-tech)

Overview Objectives Approach Results

Not every climate company runs a plant; some move capital. Yova was a Swiss platform, founded in 2017, where people invested directly in companies working on climate change and human rights.

Eighteen months in, Yova asked for a brand of its own, built from the foundation up and carried through the website and its marketing.

- A fintech service serious enough to be trusted with savings.
- A brand and a product warm enough to make impact investing feel personal.
- One system that works on a screen, in a photograph and on a wall in Zurich.
- Clear branding positioning for a green fintech, without the green cliché: distinct in the category, never outside it.

Two readers at once, the saver and the sceptic, and one system that had to hold both: restraint where the money is, warmth where the person is. Restraint would come from typography; warmth from photographs of real people, never stock, at the centre of the product. The website would be designed on that system, and so would whatever came after, a poster at a tram stop included.

The photography was the studio's to the last detail: the concept for how it is used on the site, the props, the full shooting list, followed by the company's photographer to the letter. Identity, design system, website design and the out-of-home campaign, in four months.

On the public record: $28M+ raised, per CB Insights. The company continues today as Inyova, on the identity built then: the same symbol, the same aesthetic, the same approach to photography, seven years on.

Dr. Tillmann Lang, Co-Founder and CEO, in [his review](https://www.fiftyseven.co/clients/tillmann-lang): “FIFTYSEVEN's level of dedication blew us away.”